Created consistent momentum for brands that had a wide range of products, built for multiple different markets.

Routinely earned placement in 'Best of' articles, product reviews, along with unique brand stories in Tier 1 publications. Managed an agency-wide team for the release of a client's new product line that represented a dramatic shift from their previous position. Press releases, asset packages, product seeding, and unique interviews created press both within lifestyle and niche industry outlets.