https://theatlascollective.com/learn daily 0.75 2024-12-27 https://theatlascollective.com/learn/earn-your-traffic monthly 0.5 2024-12-24 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/c8074ec0-0ed4-4328-aa1a-6e33c79e00f0/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash.jpg Learn - Traffic Through Reviews and Search - One of the most important aspects of organic traffic is its connection to local search intent. Google reports that 46% of all searches have local intent, meaning users are actively looking for businesses, or services near them. These searches often include terms like “near me” or specify a city (especially the city) make it easy for businesses aiming to capture high-intent customers. https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/b9ca59ef-7940-473f-9dd4-1b746ff5db70/Screenshot+2024-12-24+at+2.52.38%E2%80%AFPM.png Learn - Traffic Through Reviews and Search - Responding to reviews is equally important; BrightLocal (2023) found that 57% of consumers expect businesses to reply to negative reviews within a week. Prompt, professional responses show that the business values customer feedback, helping to build trust even in less-than-ideal situations. https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/7fcac996-eda1-4974-a974-27600edeec9d/Screenshot+2024-12-24+at+2.04.17%E2%80%AFPM.png Learn - Traffic Through Reviews and Search - Google reports that 78% of location-based mobile searches result in a purchase, since a search often means that individual is looking for a nearby solution and comparing you against whomever may pop up. To rank higher, businesses can not ignore their Google Business Profile. https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/3e51f6e8-8675-4a3a-ae35-c734adfa1ed5/Screenshot+2024-12-24+at+2.45.14%E2%80%AFPM.png Learn - Traffic Through Reviews and Search - BrightLocal found that 76% of people “always” or “regularly” read reviews when searching for local services or products. This trust translates directly into purchasing decisions, with 93% of consumers admitting that online reviews play a critical role in determining where they spend their money. https://theatlascollective.com/learn/futurewebsitesuccess monthly 0.5 2024-12-25 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/8667678c-9deb-423f-8c1a-2d212c8835cc/facebook-retargeting-pixel-create.png Learn - Find Future Website and Analytic Success - Why It’s Important: Enables retargeting ads to bring visitors back to your site. These folks will be the most likely to convert into sales. Learn who your audience is, allowing you to advertise towards similar demographics and interests later. Measures the success of advertising campaigns. https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/c502deb7-b0ce-421d-b2ec-b614a38b9fd9/seo-for-plumbers-near-me-806x1024-1-1.png Learn - Find Future Website and Analytic Success - Why It’s Important: Makes it easier for customers to find your business online. Free way to help your business appear in the "Local Pack" of search results. Provides a platform for customers to leave reviews and interact with your business. https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/94f59c0d-6872-4e20-beab-ff018c406cbb/Blog+Thumbnail+W.S.+%281280+x+1280+px%29.png Learn - Find Future Website and Analytic Success - Register your business on Google Business Profile and Bing Places. Verify and monitor your site on Google Search Console. Implement Google Analytics 4 to track user behavior and conversions. Set up tracking with Google Tag Manager and Meta Pixel. Submit and update your sitemap with Google and Bing. Get listed in reputable business directories to enhance your visibility. Each of these steps works together to improve your website’s performance, visibility, and effectiveness. We recommend doing all of this under the same email and Google user profile, to keep things easy. You can always add a ‘Manager’ to these later if you need additional help from an agency or professional. https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/259927be-1b76-4d32-bc22-66ba8fd29d82/Google-Search-Console-Website-Performance.png Learn - Find Future Website and Analytic Success - Why It’s Important: Helps you track how your website is performing in Google Search with basic traffic numbers and location information about visitors. Identifies indexing issues so your pages can appear in search results. Learn more about which keywords driving traffic to your site. https://theatlascollective.com/learn/optimum-blog-checklist monthly 0.5 2024-12-26 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/88da4361-a579-456a-85a3-b02c87a18101/Howtosubmitforindexing.png Learn - How To Ensure Your New Content Is Seen. - Make it stand out Follow the orange arrows, that simple. https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/1a3ebd22-84e0-4566-9cf7-f64d2b1d8476/AiDetectorTest.png Learn - How To Ensure Your New Content Is Seen. - Make it stand out We did test this content… https://theatlascollective.com/learn/category/Website+Basics monthly 0.5 https://theatlascollective.com/learn/category/Reviews monthly 0.5 https://theatlascollective.com/learn/category/Organic+Traffic monthly 0.5 https://theatlascollective.com/learn/category/Content+Marketing monthly 0.5 https://theatlascollective.com/learn/category/Check+Lists monthly 0.5 https://theatlascollective.com/learn/category/SEO monthly 0.5 https://theatlascollective.com/learn/tag/Google+Maps monthly 0.5 https://theatlascollective.com/learn/tag/Google+Reviews monthly 0.5 https://theatlascollective.com/learn/tag/Business+Directories monthly 0.5 https://theatlascollective.com/learn/tag/Organic+Traffic monthly 0.5 https://theatlascollective.com/learn/tag/Website monthly 0.5 https://theatlascollective.com/learn/tag/Sitemaps monthly 0.5 https://theatlascollective.com/learn/tag/SEO monthly 0.5 https://theatlascollective.com/learn/tag/Analytics monthly 0.5 https://theatlascollective.com/learn/tag/Google+Search+Console monthly 0.5 https://theatlascollective.com/learn/tag/Pixel monthly 0.5 https://theatlascollective.com/home daily 1.0 2025-01-06 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/f57b3dc9-1a1c-48d3-91bc-8c558e4c7515/dji_0038jpg_48833829307_o.jpg https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/bb584b1f-a0cd-40f2-9fb5-cc894800ff4d/DSC00290-2.jpg https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/25f5d989-78a5-4ec7-8936-65136e9b963d/IMG_0913.jpg https://theatlascollective.com/company daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/47d80588-982b-4b21-850d-39665664becf/DSC00299.jpg https://theatlascollective.com/our-services daily 0.75 2024-12-23 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/91b8238b-291b-48e3-b068-8219de8764e2/PNW+Mechanic.jpg https://theatlascollective.com/contact daily 0.75 2024-10-25 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/c13db6e3-c6e2-4717-8409-bfa58731a71c/woodsLife.jpg Contact https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/99ef8676-afe0-49c4-9211-bbcb802a901e/img_6982jpg_48833242096_o.JPG Contact https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/0dad7df5-c5b4-4ed1-92f3-361fd4167fab/IMG_0588.JPG Contact https://theatlascollective.com/portfolio-1 daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/ae1cfe01-bfbd-4a80-914b-e6617936a391/5.png https://theatlascollective.com/portfolio-1/local-marketing-solutions monthly 0.5 2024-12-26 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/191c6cdd-3749-42d1-bab6-20403d88eda3/Screenshot+2023-09-11+at+12.40.37+PM.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1c871e24-b2e7-46f7-820a-34d56067163c/AroHa_02.jpg https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/d95e84e9-3d88-455a-9482-d1918c391b34/Screenshot+2023-09-11+at+12.40.24+PM.png https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/7877bcee-14ed-4eea-875a-0397f0119fe2/Screenshot+2023-09-11+at+12.26.05+PM.png https://theatlascollective.com/portfolio-1/experiential-marketing monthly 0.5 2024-12-26 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/11f6e72a-f686-4629-9b20-b99e4e32ed5a/TreadNorthRimGrandCanyonBryonDorr-22-20220518-DSC_2404.jpg https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/9c6e9d97-5c41-4650-81c5-cbc65dc8eb52/Screenshot+2023-07-25+at+9.53.33+AM.png https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/b903ea14-8337-4cfd-af6e-3c0652cb3be8/TreadNorthRimGrandCanyonBryonDorr-8-20220517-DSC_2210.jpg https://theatlascollective.com/portfolio-1/pr-and-earned-media monthly 0.5 2024-12-26 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/54d93980-8c01-4f74-a2b1-2db575fa59af/Screenshot+2023-07-24+at+11.50.49+PM.png Portfolio - PR & Earned Media https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/78109fa3-64d6-47c8-befa-a8266861044a/Screenshot+2023-07-24+at+11.49.01+PM.png Portfolio - PR & Earned Media https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/9dfeba84-53e6-40d2-90ce-1e955ffe6727/Screenshot+2023-07-15+at+5.40.35+PM.png Portfolio - PR & Earned Media https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/b368b24b-09c6-4ef7-bb70-fef39f9abea7/Screenshot+2023-07-15+at+5.37.22+PM.png Portfolio - PR & Earned Media https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/4ac6da2d-991d-4616-8d8a-d79f8297a8ff/Screen+Shot+2021-10-18+at+9.59.21+AM.png Portfolio - PR & Earned Media https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/9d3d8614-34c7-4384-9116-4cf47779dcef/Screenshot+2023-07-15+at+5.33.56+PM.png Portfolio - PR & Earned Media https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/ef141ba1-479d-4e9d-b33f-4fdb140c3749/Screenshot+2023-07-15+at+5.39.27+PM.png Portfolio - PR & Earned Media https://theatlascollective.com/portfolio-1/influencer-campaigns-recruitment monthly 0.5 2024-12-26 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/fe06959c-f86d-4d2a-9620-82f8a0182b54/Screenshot+2023-07-15+at+6.49.53+PM.png Portfolio - Influencer Campaigns & Recruitment https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/5ccb0013-5aff-4f37-b72c-13c226bf033f/Screenshot+2023-07-15+at+6.47.28+PM.png Portfolio - Influencer Campaigns & Recruitment https://theatlascollective.com/portfolio-1/marketing-campaign-creation monthly 0.5 2024-12-26 https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/4eb5dc23-4ec2-414f-950b-7e5e8d8a6f62/17-DOM-0213_PrintAd_LOKI_OverlandJournal_190110_LS_PRESS.jpg Portfolio - Campaign Creation Dometic + Loki the Wolf Dog Print Campaign https://images.squarespace-cdn.com/content/v1/63b3dbed785ad41ee07dbd91/83f04c15-4a0c-4641-a743-d3425e75e57f/Screenshot+2023-07-24+at+11.36.09+PM.png Portfolio - Campaign Creation Short Form Video Storytelling - 210K+ Views